How we helped Complete Basements Ltd increase conversion rate and drive qualified leads

Project overview

Complete Basements Ltd aimed to enhance its online visibility among homeowners interested in basement conversions and extensions. Their goals were to attract qualified leads ready to invest in basement projects and maximize conversions from ad campaigns. However, they faced challenges such as unqualified clicks from general browsers, ineffective targeting of homeowners ready for construction, and an under-optimized budget not fully reaching high-quality leads.

Project execution

Pura Media employed a data-driven approach to refine Complete Basements Ltd’s campaign. Key actions included:

• Precision Targeting
  We focused on specific keywords related to basement conversion and extension services, ensuring ads reached homeowners actively searching for these services.
• Location-Based Targeting
  Ads were tailored to geographic areas with high demand for basement projects, optimizing reach to relevant audiences.
• Ad Copy Revamp
  We restructured ad copy to emphasize Complete Basements Ltd’s expertise, attracting more serious inquiries.
• Conversion-Focused Landing Pages
  Landing pages were optimized to encourage user action, guiding interested visitors toward making inquiries.
• Negative Keywords
  We utilized negative keywords to filter out irrelevant traffic, ensuring the budget targeted high-quality leads and minimized wasted clicks.

This strategic approach improved lead quality, optimized the ad spend, and drove more meaningful engagement.

Project results

The campaign produced strong results:

• 27 Conversions
  Generated 27 serious inquiries specifically for basement conversions and extensions.
• Increased High-Quality Leads
  Targeting improvements attracted more qualified leads, focusing on individuals ready for basement projects.
• Budget Efficiency
  By attracting relevant traffic only, Complete Basements Ltd optimized its marketing budget, achieving better ROI.
• Enhanced Conversion Rate
  Improved ad targeting and copy led to a notable increase in overall conversion rates.

Through this targeted approach, Complete Basements Ltd significantly enhanced its Google Ads performance, achieving higher lead quality and improved marketing efficiency. With a data-driven foundation, the company is now well-positioned to grow its business in a competitive market.