How World Boat Sales Online Revamped Their Lead Generation with Pura Media’s Precision Google Ads Strategy

Project overview

World Boat Sales Online sought to establish a stronger presence in the competitive yacht-selling market. Their primary goals were:

• Increase Visibility: To reach yacht owners actively seeking to sell.
• Generate Qualified Leads: To ensure inquiries came from serious sellers, reducing time wasted on unqualified prospects.
• Enhance Conversions: To achieve higher conversion rates and maximize return on ad spend (ROAS).

The company faced challenges with inconsistent lead quality, wasted budget on irrelevant clicks, and inefficiencies in sales operations due to unqualified leads.

Project execution

Pura Media employed a highly targeted strategy to transform World Boat Sales Online's Google Ads campaigns. This involved advanced keyword targeting, audience refinement, and ad copy optimization.

1. Keyword Optimization
   Focused on high-intent keywords that aligned with yacht sellers’ search behaviors, filtering out broad terms that attracted non-serious traffic.
2. Audience Refinement
   Narrowed targeting to include only yacht owners, ensuring ads reached a more specific and relevant audience.
3. Negative Keyword Strategy
   Added negative keywords to filter out irrelevant traffic, eliminating wasted clicks and improving lead quality.
4. Tailored Ad Copy
   Created ad copy that resonated with serious sellers by emphasizing simplicity, professionalism, and success in selling yachts.
5. Landing Page Alignment
   Optimized landing pages to provide a seamless user experience, with clear calls to action and messaging aligned with ad copy.

Project results

1. Increased Qualified Leads
   • Generated 97 high-quality conversions, representing motivated yacht sellers.
2. Improved ROI
   • Maximized marketing budget by reducing irrelevant clicks, driving better cost efficiency.
3. Boosted Efficiency
   • Sales staff focused on high-value leads, reducing time wasted on unqualified prospects.

World Boat Sales Online saw a significant improvement in the quality of leads and overall campaign performance, resulting in increased inquiries from genuine yacht sellers and enhanced use of marketing resources.

By partnering with Pura Media, World Boat Sales Online successfully refined its lead generation strategy, addressing key pain points in its Google Ads campaigns. Through advanced targeting techniques, ad copy optimization, and landing page improvements, Pura Media delivered measurable results that increased conversions and improved ROI.

This collaboration underscores how precision marketing strategies can transform the performance of campaigns in competitive markets, positioning World Boat Sales Online as a leader in the yacht-selling space.